WeChat is a marketing platform that can reach the potential customers with highest efficiency. In 2018, a report from Boston Consulting Group (BCG) showed that Chinese consumers prefer mobile social networking: They spend on average 3.9 hours on smart phones daily and prefer super apps with multiple functions integrated (Ah, WeChat!). Furthermore, WeChat’s dominance is still expanding rapidly, where even people’s lifestyle has changed. What exactly are the advantages of WeChat marketing? Does WeChat triumph over its rivals just because of its huge active user base in China? First of all, being the Chinese consumers’ major smart phone community does bring a huge advantage. It is clear that marketing on WeChat has a huge user base, which would bring competitive advantages compared to anyone who doesn’t. If you belong to a B2B multinational company and want to tap into the Chinese consumer market, there is no doubt that WeChat will be the most important marketing channel for you. WeChat also has an increasing impact on economy: In 2018, the information consumption driven by WeChat reached 209.7 billion RMB (~30.4 billion USD), accounting for 4.7% of China’s total information consumption. When it comes to the mobile consumption in their respective main market, WeChat has 34% market share in China, while Facebook only has 14.1% in North America. 8 MIN READ If you live outside of China, you probably will find that you have been accustomed to the daily routine of using Facebook, Twitter and Instagram for social communication purposes, using Amazon to shop and using Apple Pay to pay. Meanwhile in China, people are more likely to use a super application, WeChat, to complete all the tasks mentioned above: social networking, shopping, payment and even public services. By the end of 2018, WeChat user volume ranked first in the smartphone community with more than 1.098 billion MAU (monthly active user), only topped by that of Facebook and Instagram.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |